Community management matters because it’s the most reliable way for customers to tell a company what they think. Surveys would be fine if the people writing them didn’t have a bias toward the company (as opposed to the customers) and its goals. Companies invest in it for that reason alone, though; having a clear [...]
There’s a fine tradition among writers known as the puff piece. For the staffer, it fulfills the requirement that one produce something the medium can publish on a regular basis without requiring a lot of difficult investigation or critical thinking; for the freelancer, it is one more article one can add to the portfolio; and [...]
The virus-malware news over the last week or so has been all about the relationship between the Stuxnet attacks on Iran and the Flame virus that exploited Microsoft’s own updating system and then turned itself off without so much as a “by your leave”. The reaction can be divided into three distinct types. We’re pretty [...]
We’ve been paying only marginal attention (not that it was avoidable) to the approach and aftermath of Facebook’s IPO, mostly because our investment portfolio doesn’t include dumping a pile of money into a company that doesn’t seem particularly eager to share in the main benefit of owning its stock: profits. That’s not to say Facebook [...]
There was a lot of hue and cry out there a month or so ago about the guy whose daughter cried when Google figured out she was underage and shut down her account. Most of the noise is appreciative of Rich Warren’s plight and we get it; a young girl has had her lifeline to [...]
Eric Peterson
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Jason Levine
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Mark Wills
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Kevin Cross
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