12 July 2012 0 Comments

Why does community management matter?

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  Community management matters because it’s the most reliable way for customers to tell a company what they think. Surveys would be fine if the people writing them didn’t have a bias toward the company (as opposed to the customers) and its goals. Companies invest in it for that reason alone, though; having a clear [...]

4 January 2012 2 Comments

You’re not Google’s customer

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There was a lot of hue and cry out there a month or so ago about the guy whose daughter cried when Google figured out she was underage and shut down her account. Most of the noise is appreciative of Rich Warren’s plight and we get it; a young girl has had her lifeline to [...]

6 September 2011 0 Comments

Trey Pennington’s legacy

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Heading into the Labor Day Weekend, Trey Pennington spent a good amount of time posting to Twitter Friday, offering encouragement and advice, replying to virtually anyone who posted to him, even talking about plans to meet an acquaintance in the United Kingdom the following week. I’m not a Facebook user, but based on his website’s [...]